Marc Andreessen: audio will be ‘titanically important’ and VR will be ‘1,000’ times bigger than AR

Marc Andreessen: audio will be ‘titanically important’ and VR will be ‘1,000’ times bigger than AR


In a new a16z podcast with the venture firm’s founders Marc Andreessen and Ben Horowitz, there’s a lot to enjoy, from Andreessen’s TV show recommendations to Horowitz’s secret to excellent barbecue. (It’s pretty much just “time,” as you might imagine.)

More useful for our founder readers may be Andreessen’s predictions around tech and, because he’s asked about them specifically, his predictions when it comes to wearables, including that virtual reality will be “one thousand” times bigger than augmented reality. It’s an interesting statement given the firm’s beton Magic Leap and its AR goggles.

You can find the entire podcast here. Our favorite parts are excerpted below for your weekend reading:

On audio:

“The really big one right now is audio. Audio is on the rise just generally and particularly with Apple and the AirPods, which has been an absolute home run [for Apple]. It’s one of the most deceptive things because it’s just like this little product, and how important could it be? And I think it’s tremendously important, because it’s basically a voice in your ear any time you want.

For example, there are these new YouTube type celebrities, and everybody’s kind of wondering where people are finding the spare time to watch these YouTube videos and listen to these YouTube people in the tens and tens of millions. And the answer is: they’re at work. They have this Bluetooth thing in their ear, and they’ve got a hat, and that’s 10 hours on the forklift and that’s 10 hours of Joe Rogan. That’s a big deal.

Of course, speech as a [user interface] is rapidly on the rise. So I think audio is going to be titanically important.” Read more 






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